Why Garage Door Companies Relying on Angi and HomeAdvisor Are Leaving Money on the Table

The Garage Door Lead Generation Trap

You know how this works:

• Someone's garage door breaks at 7am
• They Google "garage door repair near me"
• They fill out a form on Angi or HomeAdvisor
• That lead gets sold to you... and 3 other companies
• You pay $50-100 for a "lead" that's already shopping 4 different quotes

Now you're racing 3 competitors to give the lowest price. Even if you win the job, your margin is shot.

Meanwhile, the garage door company ranking #1 on Google gets the call directly. No lead fee. No competition. They quote their normal price and close the job.

The Economics of SEO vs Lead Generation

Let's say you close 20 jobs per month:

Buying leads from Angi/HomeAdvisor:

• Buy 60 leads at $75 each = $4,500/month
• Convert 33% = 20 jobs
• Cost per job = $225 in lead fees
• Plus: you're competing on price, so margins are thin

Ranking #1 on Google:

• SEO cost: $497/month
• Get 40-50 calls from Google per month
• Convert 50% = 20-25 jobs (higher close rate because you're not competing)
• Cost per job = $20-25
• Plus: you quote full price, no race to the bottom

$4,500/month on lead gen vs $497/month on SEO. Same number of jobs. 10x cheaper. Better margins.

Why are you still buying leads?

What Garage Door Customers Are Actually Googling

Here's what you need to rank for:

• "garage door repair near me" - emergency searches, same-day service
• "garage door won't open" - high-intent, need help NOW
• "broken garage door spring" - knows what's wrong, ready to book
• "garage door installation [city]" - new door, $1,500-3,000 job
• "garage door opener repair" - quick fix, good margin

Every one of these searches is a potential customer looking for help. If you're not #1, they're calling someone else.

How to Rank for Garage Door Emergency Searches

1. Google Business Profile = Your 24/7 Lead Machine

When someone Googles "garage door repair near me," Google shows the map pack first. If you're not in the top 3, you're invisible.

GBP optimization checklist:

• List every service: garage door repair, spring replacement, opener repair, installation, emergency service
• Turn on 24/7 availability if you offer emergency service
• Add photos of before/after repairs (Google loves visual proof)
• Enable messaging so people can text you directly from Google
• Set service area to cover 10-20 mile radius

Do this right and you'll show up when people search from their driveway with a broken door.

2. Get Reviews That Highlight Speed and Reliability

Garage door emergencies are about trust and speed. Your reviews need to say "they came fast and fixed it right."

Review generation strategy:

• After every job, text client: "Glad we could help! Mind leaving a quick review?" + link
• Ask specifically for reviews mentioning same-day service or emergency repairs
• Reply to every review within 24 hours
• Target: 50+ reviews with 4.5+ stars

A homeowner with a broken door at 7am isn't calling the company with 12 reviews. They're calling the one with 80+ reviews and "fast, reliable service" in every review.

3. Service Pages for High-Intent Searches

Your website needs pages targeting specific problems people Google:

• "Garage Door Spring Replacement in [City]" - Most common repair, rank for it
• "Emergency Garage Door Repair" - Highlight 24/7 availability, same-day service
• "Garage Door Installation [City]" - New doors = $1,500-3,000 jobs
• "Garage Door Opener Repair" - Quick service, good margin work

Each page targets different searches. More pages = more ways to get found.

Service Area Targeting (This is Huge)

You serve a 15-20 mile radius. That's 10-15 different towns/neighborhoods. Each one is a ranking opportunity.

Service area SEO strategy:

• List every town/neighborhood you serve on your website
• Create pages for top 3 areas: "Garage Door Repair in [Town]"
• Update GBP service area to include all zip codes
• Post photos: "Just replaced a broken spring in [Town]"

Now when someone in those areas searches for garage door help, you show up. Your competitors serving the same areas but not optimized? They don't.

Emergency Service = Higher Conversions

Garage door breaks = urgent problem. Car stuck in garage. Can't secure the house. Need help NOW.

Emergency optimization:

• Big, visible "24/7 Emergency Service" on homepage
• Click-to-call button that works on mobile (90% of emergency searches are mobile)
• List pricing ranges so they know you're not going to gouge them
• Show availability: "Same-day service available" or "We're available now"

Make it dead simple to call you. The easier it is, the more calls you get.

Pricing Transparency (Yes, Really)

I know, you don't want to list prices because "every job is different." But homeowners with broken garage doors are price-aware and want to know ballpark costs.

Pricing that converts:

• Spring replacement: $150-250
• Opener repair: $100-200
• Garage door installation: $1,200-3,500 (depends on door type)
• Emergency service: $75-100 service fee + repair cost

Notice the ranges? That accounts for different situations. But at least they know you're not charging $600 for a spring.

Listing prices builds trust. Trust gets you the call.

What You'll See in 90 Days

Month 1: GBP optimized, service pages created, review generation system running

Month 2: Ranking #5-8 for "garage door repair [city]", getting 10-15 calls per week from Google

Month 3: Ranking #1-3, getting 30-40 calls per week, cutting back on Angi/HomeAdvisor because you don't need them

By month 6? You're that garage door company that's always busy. Phone rings all day. You stop buying leads entirely. You raise your prices because you're in demand.

The Bottom Line

You can keep paying Angi, HomeAdvisor, and Thumbtack $50-100 per lead while competing with 3 other companies on price.

Or you can rank #1 on Google, get direct calls for free, and close jobs at full price.

One builds a real business. The other keeps you on the hamster wheel.

Your call.