So a plumber calls me last week. Says he's been paying some agency $2,800 a month for SEO. For two years.
"How's it working?" I ask.
"I mean... they send me reports every month. Lots of charts and graphs. They say I'm doing great."
"But are you getting more calls?"
Long pause.
"Not really."
This guy has spent $67,200 on SEO. And his phone rings maybe twice a day. Meanwhile his competitor down the street - paying us $497 a month - is booked solid three weeks out.
What's the difference?
The Big SEO Agency Scam
Here's the dirty secret about those expensive SEO agencies:
Most of what they charge you for doesn't move the needle for local businesses.
They'll build you "custom content strategies" and "comprehensive link building campaigns" and "advanced technical SEO implementations." Meanwhile, you're not showing up when people Google "plumber near me."
Why? Because local SEO isn't complicated. It's just that nobody's incentivized to tell you the truth.
Reality Check:
The stuff that actually gets you to #1 on Google Maps costs way less than $2,500/month. Those agencies need to justify their price tag, so they do a bunch of extra work you don't need.
What Actually Matters for Local SEO
I'm going to save you $2,000 a month right now. Here's what gets 90% of local SEO results:
1. Google Business Profile Optimization ($200/month worth of work)
This is the map pack - those 3 businesses that show up at the top when someone searches for your service. This is where you make money.
What it actually takes:
- Post once a week (5 minutes)
- Upload 3-5 photos per week (5 minutes)
- Respond to reviews (10 minutes per week)
- Keep your info updated (5 minutes per month)
Total time: 30 minutes a week. Agencies charge you $800+ for this.
2. Basic Website SEO ($300/month worth of work)
Your website needs:
- Fast loading speed
- Works on mobile
- Page titles with your city + service
- Clear phone number everywhere
- Individual pages for each service
This is one-time setup plus maybe an hour a month of updates. Not $1,500/month of "ongoing optimization."
3. Reviews ($0-100/month worth of work)
More 5-star reviews = higher rankings. Simple.
You can do this yourself for free (just ask happy customers). Or pay someone $100/month to automate the text messages.
You definitely don't need a $500/month "reputation management package."
What You're Paying For (That You Don't Need)
Here's what those expensive agencies pad your bill with:
"Custom content strategy" - They write blog posts nobody reads. Focus on service pages instead.
"Advanced link building" - Unless you're trying to rank nationally, you probably don't need this.
"Social media integration" - Nice to have. Not what gets you phone calls.
"Monthly strategy calls" - 30 minutes of them telling you everything's great while charging you for the privilege.
"Comprehensive analytics dashboards" - Fancy reports that make it look like they're doing a ton of work. Meanwhile, your actual rankings haven't moved.
How We Do It for $497/Month
We figured out that most local businesses need the same core things. So instead of custom-building everything from scratch (and charging you for it), we:
Built the system once. We know exactly what works for local SEO. Same playbook for everyone because it works.
Cut the fluff. No blog posts about "industry trends." No social media posting. Just the stuff that actually gets you phone calls.
Automated what we can. GMB posting, review requests, ranking reports - all automated. We focus our time on the stuff that actually needs a human.
Cancel anytime. Because if we're actually getting you results, you won't want to leave.
What You Actually Get
For $497/month, here's what happens:
Week 1: Quick Wins
- ✓ GMB fully optimized (usually see improvements in 24-48 hours)
- ✓ Website speed fixes
- ✓ Professional photos added
- ✓ Review generation setup
Weeks 2-4: Foundation
- ✓ Service pages created (one for each major service)
- ✓ Location pages for areas you cover
- ✓ Citation cleanup (NAP consistency across the web)
- ✓ Weekly GMB posts going live
Month 2+: Results
- ✓ Rankings improving (most clients see first page in 30-60 days)
- ✓ More calls coming in
- ✓ Weekly ranking reports (so you know exactly where you stand)
- ✓ Ongoing GMB management
That's it. No BS. No fluff. Just the stuff that actually works.
The Results
Let me show you what this looks like in the real world:
Brooklyn HVAC company: Was paying $2,200/month to another agency. Getting maybe 15 calls a month. Switched to us at $497/month. Now getting 40-50 calls monthly.
Manhattan plumber: Started from scratch. No GMB, terrible website. Within 60 days, #1 in the map pack for "emergency plumber Manhattan." Went from 0 to 30+ calls per month.
Queens electrician: Tried doing SEO himself for a year. Got nowhere. We got him from page 3 to page 1 in six weeks. Now booking 3-4 jobs a day.
Same work that costs $2,500+ elsewhere. $497/month. Cancel anytime.
Why This Pisses Off Other Agencies
We've had other agencies literally tell potential clients not to work with us because "if it's that cheap, it can't be good."
Here's why they're wrong:
We're not cheaper because we do less. We're cheaper because we built efficient systems instead of custom-building everything.
We're not cutting corners. We're cutting the stuff that doesn't matter and focusing on what does.
We don't need to justify high prices. Our results speak for themselves. If you're getting 40 calls a month instead of 10, you don't care about fancy reports.
The Catch
There isn't one.
Okay fine, there's one: We only work with service-based businesses in specific markets. We're not taking on e-commerce stores or national brands. Just local plumbers, HVAC companies, electricians, roofers, etc.
Why? Because the playbook we built works perfectly for service businesses. It doesn't work for everything. We'd rather be great at one thing than mediocre at everything.
Should You Switch?
If you're currently paying $1,500+ per month for SEO and you're not seeing measurable results (more calls, more revenue), yeah, you should probably talk to us.
If you're starting from scratch and someone quoted you $3,000+ to "get started," definitely talk to us first.
If you're getting great results from your current agency and you're happy with the price, stick with them. Seriously. We're not trying to disrupt happy relationships.
But if you're like most small business owners - overpaying for underwhelming results - we should talk.
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